About Primary Homes Inc.

             PRIMARY HOMES CORPORATION is a premier developer of subdivisions, condominiums and other residential projects in Metro Cebu over 20 years of experience. Being one among the pioneers of large-scale vertical and horizontal housing developments, PRIMARY  HOMES has a proven track record in the real estate industry. PRIMARY HOMES was incorporated in June 1 (as COMMONWEALTH ESTATE, INC (CEI then)), primarily as a joint effort between Primary Structures Corporation (PSC) and MATIMCO, two established Cebu-based enterprises-the former an important force in construction, the latter a leader in the lumber and wood products industry. Both companies envision high-quality but reasonably priced low- to middle-cost housing units of high quality but at affordable prices to the Cebuano public. The PRIMARY STRUCTURES group assumed full ownership of PRIMARY HOMES as MATIMCO divested to focus on its core business in 1996. PRIMARY HOMES is backed by no less than one of the pioneers in the Construction Industry: Primary Structures Corporation. From one store showroom to high rise office, commercial and industrial structures, Primary builds for Primary homes a range of residential projects manifesting its flexible and multi-faceted expertise in the construction business. Concrete Solutions Incorporated, a subsidiary of Primary Structures is the Ready Mix Concrete (RMC) provider of Primary homes. Concrete Solutions is ISO Certified company where you can be assured of high quality RMC products, as well as professionally finished shiny flooring’s and walls that last for decades or a lifetime! PRIMARY HOMES’ growth through the years has been empowered by the expertise of incorporates  and stakeholders whose core competencies in the fields of construction, real estate, manufacturing, architectural, and engineering altogether establish high quality yet affordable residential projects that suit a myriad of clients, both foreign and local dwellers alike.

Primary Structures Corporation is the largest construction company and propertydeveloper in the central and southern Philippines. Originally founded as William C. Liu Construction in 1951, the company was established to serve the design and construction   needs of Cebu, the second largest city in the Philippines and an important center for education and shipping for most of the country.William C. Liu Construction was founded on hard work, determination and on strict adherence to professionalism and the company quickly earned a reputation for prompt, affordable and quality service and became the favored contractor for Cebu’ s leading corporations. In 1986, William C. Liu Construction was incorporated and renamed Primary Structures Corporation and was awarded a Category AAA license from the Philippine Contractors Accreditation Board. Today, Primary Structures Corporation is a dynamic multimillion dollar construction company with a full time workforce of over 1000 professionals who ensure that projects are completed on time and under the strictest quality control. We have expanded to Manila and the Middle East and the efficiency of our workforce, combined with cost effective project management continues to gives us a competitive edge in the market place . The Primary Constructions workforce is complemented by a fleet of modern vehicles and well-maintained equipment which has also made us the equipment-outsourcing partner of choice in the construction and mining industries. Through it all, we have stood by those principles of hard work and professionalism which are the very foundations upon which Primary Structures Corporation was built. Quality, Speed and Service: these are the reasons Primary Structures Corporation has grown to become one of the most trusted and credible construction companies in the country today. That strong foundation upon which our company is built is translated into the foundations of concrete and steel in our projects.

Primary Properties Corporation (PPC), a member of the Primary Group of Companies, is a leader in the development of customized facilities. PPC has since built 15 commercial and industrial buildings at Asiatown IT Park, which is the only PEZA accredited IT zone in Cebu and Mactan Economic Zones 1 and 2.Own over 150,000 sqm of leasable area. To date PPC has over 1Billion pesos in assets. With more than 15 years in the leasing industry, Primary Properties, an ISO 9001:2008 certified company, has provided business solutions to more than 60 companies, 55% of which are from leading BPOs and call centers occupying over 40,000 sqm of office space. PPC can boast of its long list of multinational and local strong players as its clientele. In response to the government’s need to further develop economic zones, Primary Properties constructed its first building to cater to the growing export industry in Cebu. From then on, we built 12 more buildings to support MEZ 1 and 2 locators, providing jobs to more than 10 thousand workers. PPC was the first to construct a multi-tenanted commercial building at Asiatown IT Park. Picking the strongest brands in the retail industry that would answer to the needs of our office tenants, i1, i2 and i3 Buildings became the premiere business location. And with this track record, we continue to grow.

The Mission:

To enrich the Filipino lifestyle by providing top quality shelter at the best value though a holistic integration of advanced housing technology, innovative financing and creative marketing with the objective of establishing well-planned and responsibly managed communities. The Vision PRIMARY HOMES – by building dynamic communities, ensuring total customer satisfaction and promoting the welfare of its employees, will sustain its growth and become the nationally recognized industry leader in real estate development.

Latest Project of Primary Homes Incorporated

 

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COMPLETED COMMUNITIES

Villa Del Rio I (Bacayan, Talamban, Cebu City)

A tranquil, six-hectare, Mediterranean-inspired community with brick roads, red-hued pavements and Old Spanish-style houses. Villa del Rio I captures the essence of the countryside by providing tasteful private homes nestled amid the lush greenery, cool fresh air and a view of the calming Butuanon River. Large parks and playgrounds, enlightened landscaping and a multi-purpose center ensure a thriving sense of community.

Villa Del Rio II (Pit-os, Talamban, Cebu City)

Drawing on our rich Spanish heritage for its design, Villa del Rio II presents discriminating middle-class families a wide selection of houses located in a serene enclave and constructed with the highest workmanship. For families who seek affordable housing, this is nevertheless prosperous living with a comprehensive array of amenities and a progressive, lower-density subdivision layout.

Villa Del Rio- Mactan (Babag, Mactan, Lapu-lapu City, Cebu)

Historic Mactan seems to possess it all-world-class beach resorts, an international airport, a well-known casino, a vibrant export zone. But until now, the island lacked a living space worthy of its multi-faceted qualities. Villa del Rio Mactan fills this gap, drawing on Mactan’s vitality then infusing its unique version of serenity. At Villa Del Rio- Mactan, the perfect getaway simply means going home.

Garden Bloom Acres (Pitogo, Consolacion, Cebu)

Young couples dream of starting a family and of owning a house. Garden Bloom Acres nurses their dreams into reality by offering them the dignity of affording their first home. A home that is near their child’s school. Near the mall where they may enjoy contented afternoons as a family. Near the church so together they may express gratitude for their blessings. As young couples embark on their brave new journey, Garden Bloom Acres is the first stop.

Puerto Del Sol (Pooc, Talisay City, Cebu)

A gateway to the best things in life, Puerto Del Sol seamlessly unites nature’s riches with the peace of mind of modern subdivision living. Lovingly landscaped entrances and an elegant guardhouse welcome your arrival. The 63 house and lots spread out over 10,000 square meters are as far removed from the rigors of life as you could ever hope to be. Encounter the charms of making your home also your hideaway.

East Aurora Tower (Villa Aurora, Mabolo, Cebu City)

Urban living at its most progressive-18 painstakingly planned floors that is the new preferred residence of the successful urbanite. East Aurora Tower ensures all the qualities of high-end condominium living are present-a prime location that is a stone’s throw away from shopping centers, schools, and churches along with 24-hour security. Yet it does not forget that, in the end, it is still what you will call home. The elegant lobby is contrasted by the hominess of oak flooring in the bedroom and the restful view from its much-praised roof deck gazebo.

North Singson Flats (Singson St., Guadalupe, Cebu City)

There are those who prefer the coziness of a walk-up flat to the frenzy of a high-rise apartment. North Singson Flats grants you the accessibility, comfort, and luxury of the latter, but in the form of three-storey and studio-type units. The first of its kind in the region, these flats are designed for dwellers who want to watch the sunset from their very own balcony, who desire the homey familiarity of being able to walk straight to your front door without the aloofness of having to enter an elevator.

Brookfield (Sugtunggan, Mactan, Lapu-lapu City, Cebu)

For free spirits who nevertheless long for a deep sense of community. Just a short distance from the famous beaches of Mactan, Brookfield Subdivision attracts a certain kind of person-nature-lovers who seek the fellowship of kindred spirits, parents who want their children to be able to walk the tree-lined streets and play with their friends down the road, neighbors who share happy afternoons outdoors over barbeque and drinks. It’s all about community at Brookfield.

Acacia Place (Banawa, Cebu )

Urban living redefined. Tucked away in a quiet corner, in the bustling heart of the metropolis, is a sanctuary where family and relationships flourish. A product of a reputable developer, Acacia Place is an oasis that is a harmony of modern village amenities and landscaped gardens.

188 Sunflower Drive (V. Rama Avenue, Cebu City)

188 Sunflower Drive is an everyday adventure for you to get to know your community, have great and secured time for your family, and that sought-after peace of mind and little luxuries that make everyday living truly rewarding. At 188 Sunflower Drive, life blossoms!

Woodberry Drive (Banawa, Cebu City)

Woodberry Drive is a charming pocket-sized subdivision of 14 well-planned and beautiful houses. Enjoy ultimate privacy and bask in the nourishing warmth of family amidst nurturing environs. This is living at its finest.